How Massive Equity Gains Unlock Even Bigger Opportunities

Some pretty amazing news from CoreLogic this week shows that the average American in the country had an equity gain of drum roll

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$55,300.

That's more than a lot of people making a year with their normal wage.

So that's a huge increase. That's why real estate's one of the number one wealth pullers in America is this equity buildup.

Now, if you happen to be on the west coast where I live, it's even greater. And in a lot of areas of the country, it's even greater. For instance, in Washington state, that number was $95,000. Where I live here in Oregon, it was $59,000. And if you happen to live in California, one of the highest equity gains in the country, $117,000 in equity gain. Now, what do we do with this information?

Well, one thing we can do is do a social media post or an email out to our entire database.

And here's what we might say:

"Hey, your home is better than average, right? The average homeowner gained $55,300 in equity last year. But your home is way better than average. Give me a quick direct message or text and I can give you a quick report on your equity position. No charge. And no, you don't have to list your house. (FYI Zillow is way off.)"

So that's a great post that you can get out to everybody and start to get some engagement going based on this huge equity game we've seen.

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