How to Convert “For Sale By Owners” into Listings with these Proven Follow-up Strategies!

Congrats on meeting with a "For Sale By Owner." But what comes next? How do you stay engaged with them over the typical four to six weeks it takes for them to decide to list with a REALTOR—something that 92% of them eventually do?

Allow me to share a handful of strategies to maintain contact during this critical phase. It all begins with obtaining their permission for follow-up. Consider something like this: "While I'm not here to ask about listing, I can provide valuable insight on your competition. Want to know which listings are your peers' top choices? I'll send you the info, and I'll even pinpoint your strongest rival.”

Another approach is offering a full Comparative Market Analysis (CMA) or, as we term it, a Total Market Overview (TMO). If they mention having received CMAs already, you can explain the difference by saying, "I offer a TMO—Total Market Overview. It covers the national, state, local, and neighborhood levels. It goes beyond the standard and delves into every aspect of your home and its competition. How long since your last CMA? The market's ever-changing."

Or introduce them to a reliable lender: "For safety, I suggest pre-qualifying buyers before showing your home. Would you like a trusted lender referral?"

Have they considered a pre-inspection? Suggest, "Buyers often get whole house inspections. You could conduct one beforehand to address any issues preemptively." And an escrow officer introduction: "Should you receive an offer, a professional escrow officer can guide you through the process. Let me connect you."

How about hosting an open house? "I'd be happy to organize an open house for you, covering all the costs. Plus, I'll share the buyer leads with you."

These ideas emphasize value addition, a vital aspect of your follow-up.

Now, here's a secret weapon: Treat them like a buyer. Enquire, "If your home sells quickly, where do you plan to move? Let's discuss your buying needs."

The motivated seller is one who's already eyeing a new place. Keep this momentum in mind during your follow-up.

Lastly, maintain a weekly update. Keep them informed about their neighborhood's latest happenings: "Here's the scoop—two new listings, one sale, and one pending. Check out the link for more details. Any questions? Reach out anytime."

These strategies will help you nurture that connection with "For Sale By Owners" and position yourself as a reliable resource in their real estate journey.

*******
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.