How to Maximize your Buyer Agent Commissions When You Can’t List Them in the MLS Anymore

So, how are you going to communicate your buyer agent commissions now that the MLS policies have changed?

We can’t list them in the MLS anymore, and agents and offices are coming up with different approaches. I want to share one of my favorite ideas that I’ve seen a few offices implement.

One office is using a Google Sheet—a live, online spreadsheet. The Google Sheet lists all their property addresses in one column and the corresponding buyer agent commissions (BACs) in another. It’s simple but effective. Since it’s a live document, you can update it in real time. The sheet generates a URL, so anyone with that link can access it and see the current BACs.

Now, here’s the cool part: With that URL, you can create a QR code using any free online generator. Attach the QR code to your marketing materials, and when someone scans it, they’ll be taken directly to your Google Sheet with all the BACs. As you add or remove listings, the document updates automatically. It’s a straightforward solution that I think a lot of offices will start using.

Another approach is to create a dedicated webpage on your site with the same information. You can share the link or generate a QR code that directs people to the page. This is another simple and effective way to keep everyone informed about your BACs.

One more idea that’s gaining traction is using a sign rider to communicate the BAC. This approach is a bit untested, but I’m seeing more agents and offices give it a try. They’re adding information about the buyer agent commission—2.4%, 2.5%, 3%, or whatever it may be—directly onto their signs.

As other sellers drive by and notice these signs, they might start comparing their own listings. For example, if one listing has been sitting for a few weeks while another, with a slightly higher BAC, sells quickly, sellers might start thinking, “Maybe it’s the BAC.” This could create a competitive environment where sellers adjust their BACs to stay in the game.

It’s all about transparency. We’re putting everything out in the open. Whether or not you decide to discount significantly is up to you, but I like the idea of sellers knowing what others in the area are offering.

I think this is a smart strategy. Discuss it with your brokerage and your teams, figure out what works best for your organization, and implement that strategy. I believe the industry will quickly find an approach that works most effectively, and we’ll all adapt together. Let’s see how it unfolds.

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