Proof You Don’t Value Your Time (And How To Fix It To Make More Money In 2022)

Here's an interesting question for you coming into the new year:

How many clients did you fire in 2021?

If the answer is zero, then that tells me as a coach that you don't take your time as seriously as you should.

You see, we all have a value of our time. And we can all figure it out quickly. We can take the 2000 hours an average agent works for a year and divide it by our gross income for last year. And you'll know exactly how much you're making per hour.

So if you made $100k, for instance, divide it by 2000, and you made about $50 per hour. If you made $200k, then you made about $100 an hour and so on.

Let's say that you're at the top, you know, you're doing $200k-$300k a year. Meaning, your time is worth $100-$150 an hour, which is very true for many of my coaching students (and even far more than that), but they're not saying "no" enough.

Here's what I mean:

If you have somebody that's wasting an hour of your time and your hour's worth a hundred dollars an hour -- or even if it's only worth $50 an hour -- imagine every hour you waste, you're just tearing that money up and flushing it down the toilet.

That doesn't make a lot of sense. It's not efficient. And it's not serving you or your family because you could be taking that same hour and spending it at home with your family or your kids. You could be on vacation, right? You could really be investing that time in enhancing relationships — both inside and outside of your business.

So when are you saying no? And how often are you saying no? And who should you say no to?

Well, you wanna say no to buyers and sellers who are not ready, willing, and able to do business. That's number one. If they're not ready, willing, and able to do business, they're out the door. I'm not gonna work with them. I'm gonna say no to them.

Also, I'm gonna say no to people that are just unpleasant to work with. My life's too short. I don't need to work with people that are unpleasant to work with. So I cut those people off. I say no to them.

I say no to meetings that I know aren't gonna go anywhere. Right? I say no to events that don't serve me or fill me up in some way.

I say yes to things that fill me up emotionally, spiritually, or in a sense that I know I can give back to the community. I say yes to things that help me and my family move forward. I say yes to things that help my business move forward. I say yes to what I know will drive my success going forward.

So the challenge for a lot of you is why aren't we saying knowing no more often?

Here's why you're not saying no more often:

You're not living in abundance. You're living in scarcity.

The people that say yes to everything are running in fear mode. They're afraid that if they don't say yes to this listing, this buyer, this event, this meeting that they're gonna miss something. Whether it be a transaction, a sale, or a listing.

And they feel that way because they live in scarcity. They feel like there's never gonna be another one around the corner. This is the last one of the month. This is the last one of the year. I'm never gonna get another buyer, another seller, another escrow. That's scarcity.

The agents that live in abundance know that if they say no to a buyer that's not ready or willing to buy with them, there's another one around the corner. They say next.

They know if they say no to a seller that's gonna overprice their home, there's another one around the corner. They say next.

They say no to meetings that aren't going anywhere. Why? Because there's another meeting around the corner.

They don't need to embrace every little thing because there's an abundance of things out there.

So that's the message for you today:

Start saying no more often. Value your time. Say yes to those things you really enjoy doing. And live in abundance.

Hope this helps you today. Go out there and shake the money tree, make something happen.

If you're serious about taking your business to the next level and need accountability so you can double (or even, triple) your "hourly rate," then join The Path Performance Coaching Platform.

The Path is a mentorship and coaching program for agents and brokerages, which gives you an unfair advantage in your market.

Here's a sneak peak of what you get when you join The Path:

+ 19 Weeks of Daily On-Demand Coaching so you can find more high-quality leads more often and turn them into more listings
+ Hundreds of Downloads - System, Forms, Checklists, and scripts to make your job easier
+ Live Coaching - Multiple Times a Week
+ Goal Tracking and Activity Tracking
+ New Marketing Assets Delivered Weekly

And you get two weeks to try it out for free. Visit https://www.erealestatecoach2.com/Three%20Reasons to get started.