Investor Marketing: Lock In Your Upside Script
A recent study that shows about 6% of people are taking advantage of eviction moratorium laws. In other words, they're not paying their rent and they're just staying in place. In those cases where the tenant is unable or unwilling to make their rental payment, it can become a burden on the people that own these investment properties.
Why? Because they have to continue to make their own mortgage payments.
As a real estate professional we should reach out to investors as a resource. How? Try using the "Lock In Your Upside" script:
"My name is (your name) with (your company name). I am calling about an investment property at (address of units) did I reach (owner name). Great! Quick question - how did you do with rent collection last month? You know, the biggest challenge that I'm hearing from rental owners in the market when I'm talking to them is that they're having a challenge with the eviction moratorium. The reason for my call is that we have still a lot of buyers out there, especially for multifamily housing units. Have you ever thought about locking in your upside potential with this rental investment by selling it?"
If they say no:
"Totally understand. Sounds like it's a long-term hold. Would you consider buying more investment properties? If I was able to bring you something that fit your portfolio needs, would you consider it?"
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