Unlock New Construction Listings w This Script!

There's something happening with new construction that you need to be aware of, especially if you're targeting builders as a part of your strategy going into the new year. 38.5% of the new construction sales are happening based on the floor-plan alone.

In other words, people are not buying a home, they're buying the home off the plans. They're buying a home based on what they believe to be built.

This is completely different from than where we were a year ago at the same time. At that time, we were 10 points less than that. Inventory has become more constricted and buyers are taking risks. This is an opportunity for all of you watching who are focused on targeting new construction and builders.

What if you approached builders in your market and you said, "Hey, I got some new statistics that blow your mind, 38.5% of new construction sales across the country are being done based on a the floor plans. Do you have any lots in your inventory that you're not doing anything with right now? Because we could put a sign in the lawn and attach a floor plan to it. I could start marketing it in the MLS and bring you a pre-sale on new construction before you've ever put a stick in the ground, before you've even started permitting, before you've done anything."

When you use that script it will unlock opportunities because some builders do have inventory they're sitting on and there's no upside for them to sit on inventory. Long-term, they want to turn that money.

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