Supercharge Your Real Estate Business: Dominate Feeder Markets and Double Your Referrals!

Hey guys, let me share an inspiring story with you:

Years ago, I met Wan Foran, a REALTOR who faced incredible challenges on his journey to success. Wan graduated from real estate school on September 11, 2001, as a Muslim immigrant in a small town. Despite the odds stacked against him, Wan achieved remarkable success. I asked him, "How did you overcome these obstacles?"

His answer changed my perspective, and it can change yours too.

Wan knew he needed to expand beyond his local market to thrive. So he adopted a unique approach to farming...

Instead of targeting specific demographics or niches, he focused on feeder markets—areas surrounding his town that contributed potential clients. Wan identified the top 10% of REALTORS in each feeder market and initiated contact through postcards, calls, and emails. He introduced himself as a hardworking REALTOR and offered an enticing proposition:

If they referred clients to him, he would pay them a higher commission than the standard referral fee.

But Wan didn't stop there. He built a reputation for exceptional communication. He promised to provide weekly updates, inform them when a property went pending, and personally called them on the day of closing.

He became known as an agent who delivered results and ensured his partners were informed every step of the way. This commitment paid off. In his first six months, Wan achieved $6 million in real estate sales and continued to grow his business.

So here's the lesson for us:

Consider farming the feeder markets around your community. Instead of focusing solely on demographics or niches, reach out to the top REALTORS in those surrounding areas.

Remember, approximately 60% of your business will be local, but the remaining 40% can come from relocations—an incredible opportunity. Don't miss out on this potential.

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