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Tapping into the Aspirational Goals of Your Clients

aspirational marketing marketing scripts Jan 17, 2020

Your best clients helped you a ton last year - they bought and sold homes, they told their family and friends about you, they gave you encouragement, provided referrals, and were your biggest advocates.

So what did you do to help them with their goals and dreams?

If the answer is not nearly enough then this is your year to embrace Aspirational Marketing. Your best clients, your A+ group, and all of your friends have aspirational goals both personally and professionally. Your mission, your passion, should be to discover what these goals are and help each of them in any way that you can.

Why?

Because when you help enough other people achieve their dreams they will help you achieve yours! It's the power of reciprocity. When you focus on helping others you in turn will be helped.

Where do you start? By asking the question, try using this script:

Listen I just wanted to call and say thank you for (referrals/doing business) last year you really helped me achieve my business goals! This year I thought wouldn’t it be interesting to ask my best clients what their goals are for the new year, I set a goal to <something unrelated to real estate> …. any big plans for this year?

(Prompts – Travel, Kids, Vacation, Professional, Baby, Grandbaby)

That sounds amazing! If I hear of anything that might help on that journey I will let you know. Let’s get together sometime soon for coffee or lunch I would love to catch up.

Once you have learned what your clients goals are for the year be sure to record this data in your CRM and set up a Google Alert. When you find items of value that will help your client with their aspirational goals send over the information with a quick note like this:

Hey I came across something today that I thought you might be interested in that can help you with <aspirational goals>. Have an amazing day!

Helping someone achieve their goals is an incredible way to create deeper more meaningful relationships which is exactly how you create raving fans (and friends)!

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About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.

Today Jim leads one of the largest real estate firms in the state of Oregon with over $900 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched www.erealestatecoach.com an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country.

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