The Simple, Yet Effective “Many Buyer Eyes” Strategy For New Listings

Hey guys, I wanna give you a quick strategy when you are listing a house for the first time and you're having a conversation with a seller.

I call it my "Many Buyer Eyes" Strategy. And here's how it works:

I say...

"Hey, you know what? One thing I do with all my sellers when I list their properties for sale is I treat you as a buyer. And what that means is that I'm gonna act like you're a buyer for your own property and your own price range. So I'm gonna set you up in the MLS as if you're a buyer looking in the 400-500k price range in your market area, in our MLS zone that we're in with similar attributes of your house. Here's why I'm doing this: I want you to see in real time the listings that are being presented to buyers that are searching for home like yours.

So you're gonna see all your competition, all the price reductions, all the pending transactions, they're gonna be coming to you. And I want you to look at them because we want to be responsive in real time. So if we start to sense that we overshot the market or that we can adjust something in the house condition-wise, we wanna do that quickly. And the best way you can do that is by being in touch with the market. So are you good with that?"

And they say, yes, great. Now you sign them up just like they're a buyer.

That's the "Many Buyer Eyes" Strategy and it's super successful for some of my top agents.

Try it out, see if it works for you, and make sure that you're helping your sellers be more competitive in the marketplace.

Have a great day and good selling.

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