Why Agents Leave Your Brokerage (And How to Stop It): Proven Retention Strategies for Team Leaders

Have you ever lost an agent? I have.

If you're a broker owner or a team leader, you probably have too. At some point, an agent decides to leave, and it feels terrible—like getting punched in the face. It's emotional, and you might wonder: Why did that happen? Was it my failure, or is it just part of the industry?

Here's the hard truth: it often is a failure on our part.

Specifically, it's a failure to understand where that agent was in their career. And that failure stems from a lack of communication with the agent.

Retention—that's what we're talking about here. Keeping agents starts with building relationships. And relationships come from spending time with your agents.

Time leads to relationships, and relationships lead to retention. So, the first step is spending more time with your agent team.

Now, you might say, “Jim, I’ve got a 200-agent office. There’s no way I can spend more time with all of them.” But it’s not about hours of one-on-one time. Even five or ten minutes can make a difference—whether that’s a quick conversation, a handshake, a text message, or a post in your private Facebook group.

You can also take small groups of agents to lunch or create opportunities to connect in meaningful ways. The goal is for them to feel your personal touch, your attention, and your care.

The truth is, agents leave because someone else built a relationship with them that felt stronger. That’s the reality. Yes, they can be sold on another opportunity, but the reason they were able to be sold is because your relationship with them wasn’t as strong as it needed to be.

Retention and recruiting go hand in hand. In fact, retention is really about constantly re-recruiting your own agents. You have to do this because there’s always going to be someone trying to pull your agents out of your office—just like you’re recruiting agents from other offices.

And by the way, don’t take the attitude that you’ll never recruit from your “buddy down the street.” Recruiting is part of the job for all of us—broker-owners, managers, team leaders. Everyone’s doing it.

Retention is simply about re-recruiting your agents by giving them time and attention. That’s the key. Remember: friends don’t leave friends. Your agents need to see you as a friend.

If you want more ideas on retaining your agents and recruiting experienced agents into your firm, sign up for a discovery call—I’d love to talk to you about our Path Performance Coaching. It’s one of the best investments you can make to grow your company over the next 12 months.

Have a great day, and good selling!

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.