One of my good friends told me about this incredible strategy that she's using with her buyers.

One thing that happens with buyers is when they come in, we tend to walk them through a conversation that has to deal with criteria. We qualify 'em of course, and we start talking about criteria.

And for instance, when we talk about criteria, here's an example of what we might say, "Well, what are you looking for? Are you looking for a three bedroom, two bath? How much square feet, what area of town?" And then ultimately we get to, "and what price range are you in?" And how did you arrive at that price range?"

We always come down to the price range.

Then they got prequalified with the lender, whatever, and then we try to fit round pegs and square holes.

So we look into the market and start telling the client about why they can't afford to be where they want or why they're gonna have to adjust their budget.

That's a hard conversation to have. And...

Here is a crazy stat that will be interesting for your sellers when you're sitting down to talk about a listing:

84% of the properties coming on the market are selling in less than 30 days across the country.

Now I would encourage you to dive deeper into your own local MLS and see what the number is for your local MLS. But it's probably gonna be somewhere in that neighborhood.

Now, another inverse number to that is what percentage of properties are staying on the market longer than six months? When you go back to 2011, that number would've been about 35%. Today, it’s 2%.

2% listings coming in the market are staying on for longer than six months.

You can just see how the market is so strong right now for sellers and how it's such an advantage to put your home on the market today as a seller.

Another great number to pair with these numbers is the fact that on average sellers are receiving 4.8 offers per listing. That's coming on the...

Part of what we should be doing with our clients, especially our buyer clients, is educating them about the reality of the market.

Here's one example of that:

Did you know that right now in America, 48% of buyers are offering above list price by about 2.9%? So when we look at that on the average purchase price in America, which is about $357,000, it's roughly $10,000.

So 48% of the buyers in the market are offering over full price. That number being an average of $10,000.

Now that's an interesting bit of education we can share with buyers to help them understand what they're dealing with when they're out there in the marketplace.

Then you can pair that with another important piece of data, which is:

On average, buyers are gonna compete on a listing 68% of the time.

68% of the time buyers are gonna be competing with another buyer in the marketplace. Because of that, they've gotta be super competitive when they're bringing that offer in. And...

Here's a shocking number:

For every listing in America right now, on average, those sellers, when the listing goes live, are getting 4.8 offers. Let's call it five offers per listing.

It's truly one of the best times in history to put a home on the market, but will this be changing soon?

The answer is yes.

What will change this dynamic is a buyer's ability to afford the house. And what's impacting that right now is interest rates.

Interest rates are rising rapidly, approaching 5% in a lot of markets. And with that, it's pricing a lot of buyers out of the market. And if they're not priced out of the market, it's for them to readjust what they can afford downward. They can't afford that high price because the interest rate won't allow it.

So when we're looking at working with sellers, we need to tell them there's a five alarm fire going on in the real estate industry right now.

And it's interest rates. They're rising so rapidly that...

I'm gonna give you two techniques today that can really transform what you're doing on social media.

Why?

Because a lot of agents on social media are doing the same old, boring posts. They're not getting a lot of engagement. Nobody really cares. Nobody's really watching. And so they wonder why they're struggling and other agents are doing so well.

There's a few reasons.

Now one is that people are seeing repetitive posts. They're seeing the same posts from the same REALTORS over and over and over again. And they get boring. They just become noise. So how can you break through?

I'm gonna give you two strategies right now:

1. Educational marketing

Educational marketing means you're teaching somebody. So you're the teacher, they're the student. We're experts in this industry. And we could come up with a list of a hundred things we could talk about about the real estate market easily that other people outside the industry don't know.

We could...

Here's a number that we should be talking about with our spheres of influence, our friends, our social media audiences:

And this is 15.9.

Now what's 15.9 represent?

15.9% is the amount that the average renter had as an increase in the rent last year.

15.9%!

And it's likely that this is gonna have again this year or some similar high number, and probably the year after that.

Why?

It's supply and demand. There is high demand and low supply. So it's the same thing that's happening to us in the real estate industry, right? We have low supply, high demand causes prices to rise.

So if renters aren't careful what can happen is if rents continue to rise, they could have rent that's increasing by 10%, a year or more over the next 2, 3, 4, 5 years. They could easily be paying 30, 40, 50% more for rent in a few years.

And they think their rent's high now. Wait another couple years, it's gonna get higher.

So what can they do? What's the...

We have two reports that have recently come out that show the market could be in a shift. And what we mean by that is that we've had this huge frenzy, right? But here's a couple of studies that kind of back up the fact that a lot of you in a lot of markets are starting to report.

You're seeing the market not be quite as intense as it's been, not quite the frenzy.

So here's the reports that we have:

The first one shows that the share of consumers who hope to buy a home in the next six months went from 34% a year ago to just 21% this year.

So people are starting to have some definite fatigue and resistance to pricing that's out there.

And related to pricing, which kind of goes right along with that study, is a new study that shows that even though we're still posting double digit gains in most areas, the rate of price growth is beginning to slow.

When we look at this, it's the second time it's happened in 13 months. And again,...

What is educational marketing?

Educational marketing is one of the most powerful techniques you can use to build trust and unlock more buyers and sellers for your business.

But how do you do it?

Well, you got to understand that a lot of expert marketers use what's called "The Curiosity Gap." That's where you pose a question or you put a statement out there and then it makes people curious about knowing the answer.

Now we fall into this curiosity gap all the time — from headlines to news soundbites that are trying to get you to watch the news at six o'clock, book covers, wine labels, and all kinds of things create curiosity in us. But when we look at our knowledge quest as human beings, we're always driven by not knowing and the power of wanting to know what we don't know, right?

So here's an example of this:

One of my good friends, Scott Lewis, a superstar realtor that I work with put this post out. And it was simply about the...