Here's a quick technique you can use in the field today to unlock more buyers, more sellers, and more opportunities.

It's the 'What's Stopping You?' technique.

This simple question can be added to almost any script to open up conversations, engage clients in a thoughtful conversation, and uncover leads that you may have missed using a traditional approach.

Watch this three minute video to see the technique in action!

One of the things that we're seeing across the country, at every level is that buyers are climbing the pricing ladder and purchasing more expensive homes.

Why?

A couple of reasons. First lower price categories have sold out in a lot of markets so they're forced to go up to the next price bracket. But another reason is interest rates. As interest rates decline it allows buyer to move up into price brackets they haven't been able to before without having as big as an impact on their house payment as in years past.

Interestingly what's happening now is that we are starting to see this really impact the luxury. This is an incredible opportunity! Now is a great time to dive into expired luxury listings that have been off the market for an extended period of time and start making contact. We call these legacy expired listings.

To get started do some deep research in your MLS. Go back two, three, or even four years on expired luxury listings. Can't find a phone number? Try using ...

The market is changing, we are starting to see double-digit appreciation returning to the marketplace. Unfortunately this can cause some sellers to get ahead of the market and demand prices that are unreasonable. In short some sellers are getting greedy.

As a real estate professional one of our most important jobs is to be be an educator. Try using the "Four Sales" - Script to help educate your sellers:

"We have to sell this home to four different people. We have to sell it to the real estate community, to motivate them to show the home. Then we have to sell it to the buyer. Then we have to sell it to the appraiser and finally we have to sell it to the underwriter for the bank. All of these people will measure your home-based other homes they have seen in the marketplace. Even if one of them agrees to pay over market – it’s unlikely the other three will also agree."

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What if I told you that there's a new opportunity in the market and no one's looking at? It's what I call a New Delta. A Delta is a point between two markets statistics which creates a gap, and that gap is opportunity. 

Most of us have sent a just-listed/sold/pending postcard to a neighborhood. These can be an effective way to touch more potential sellers and unlock new listings.

But what if we had a different twist on this traditional marketing approach, that is more effective? Here are two different techniques which may dramatically improve your results: 

The first is a pre-listing letter that you send out before you launch your next listing. Let's assume your sellers have given you permission to put their home on the market but strategically you are doing a coming soon campaign so you have a few days before the listing goes live in the MLS. This is a perfect time to do a pre-listing letter which will say something like:

"I will be marketing a new listing in you neighborhood in the next few days. As a courtesy I wanted to let you know will see some some increased activity. Also because I've done a ton of research in the area I thought I would reach out to you and offer my services. If you have ...

If you are looking for a way to move sellers off the fence and unlock more inventory try using the Trade Up Script!

As buyer demand continues to surge our biggest challenge is finding quality listings. Using the Trade Up Script you can not only secure more listings you can also add more buyers to your pipeline (every seller becomes a buyer!)

“With interest rates hitting 50-year lows over the past 6 weeks (in the low 3% range) many homeowners are trading up to their dream home with very little change in their payment. The reason is if you are paying more than 4% on your current home and we can help you buy your next home at closer to 3% - that difference - gives you way more buying power. You can get that extra bedroom, the shop you always wanted, your dream kitchen, or even a pool. Seriously this is an amazing time to buy a home. Give me a call today to set up your dream home search.”

Ready to upgrade your real estate career with a system that you can plug into today that offers...

The number of live showings and foot traffic through listings has dropped dramatically over the past few weeks. One example the Sentrilock® foot traffic index decreased 47.4 points in March from the prior month and is down 21.1 points from one year ago.

The good news virtual showings are dramatically rising and pending sales are beginning to tick back up.

So how do you manage a sellers expectations? Watch this quick video for a scripts that can help you when talking to new and existing sellers.

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Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, and tap into your true potential. This is your time to create the business and life you deserve!

Accepted Students Receive 14 Days of FREE Coaching: Including 12 On-Demand Video Lessons, 26 Instant Action Downloads (scripts, forms, texts, letters, social media tools, and more). Plus Live Monday Morning Momentum Co...

Based on a recent flash survey conducted by the National Association of REALTORS some interesting expectations have emerged that can have a direct impact on your ability to create sales in your local market.

Watch this quick video to learn how buyers and sellers attitudes are mismatched and how to have conversations with sellers about price reductions and repositioning their home in the marketplace.

Considering a Real Estate Coach? Schedule a Discovery Call

Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, and tap into your true potential.

This is your time to create the business and life you deserve! Accepted Students Receive 14 Days of FREE Coaching: Including 12 On-Demand Video Lessons, 26 Instant Action Downloads (scripts, forms, texts, letters, social media tools, and more). Plus Live Monday Morning Momentum Coaching with Jim, and the Five by Five System to supercharge your sphere of influence, and 4 huge B...

• Are sellers reducing prices - if so by how much?
• Are buyers and sellers still willing to stay in/on the market? 
• What tools are REALTORS using during the crisis?
• What do buyers expect from sellers on pricing? 

Are you going stir crazy yet? 

Only a couple weeks into a shelter in place order and many of your clients will be going a bit stir crazy. How can you help? First reach out and connect. In a new study from AT&T over three weeks in March just as the coronavirus began to deeply impact the United States: 

• Voice calls: +33%
• Instant messaging: +63%
• Text messaging: +41%
• Emailing: -18%
• Web browsing: -5%
• Video: +4% (also accounts for over half of all mobility traffic)

Clients want to connect and they are more open than ever from hearing from you. But what do you say? Try this script:

Just checking in on you guys, are you going stir crazy yet? At my house we are <talk about your household activities>…one thing we are doing more than ever is household projects. We found a few checklists that we are working through one is for spring cleaning and another is for household maintenance…if you want a copy, I will shoot you a copy of what we are using. Also if you need any professionals for...