Hey guys, when you meet someone new, whether it's at a party or a function, one of the first questions they ask is, "What do you do for a living?"

Our default response as REALTORS might be, "I'm a REALTOR."

But that's boring and generic. Everyone knows multiple REALTORS.

We need to rethink how we present ourselves and craft a unified message that leaves a lasting impression. We need to occupy a unique space in the minds of potential clients.

Imagine the brain as a whiteboard with "REALTOR" already written several times. It's meaningless and makes us seem like just another commodity. We must find a new space to occupy.

Here are some examples:

1. "I specialize in riverfront and rural properties in southern Oregon. With 30 years of experience in this market, it's my passion."

2. "I focus on helping people buy homes in the highly desirable Summerfield area."

3. "As a relocation specialist with John L. Sky Realty, I...

I just received fantastic advice from the head of development at ChatGPT:

When using ChatGPT to generate content, many of us have fallen into the habit of simply asking it to write the article, blog post, or content for us. However, sometimes the output can sound too artificial, like it was clearly written by AI.

So, how can we improve it and make it sound more like us? The answer is to shift our approach. Instead of saying, "Write the article for me," we should say, "Help me write an article about this topic."

Using the word "help" triggers the system to prompt us with questions about the article we want to write.

This interactive exchange of answering and asking questions helps refine the article and shape it more in our own voice, based on the specific topics we want to address.

By following this approach, our writing will improve significantly, becoming more authentic and personalized.

So, make sure to utilize...

Hey guys, I have a quick tip regarding Instagram's algorithm:

There have been some recent changes, and it's important to stay updated. Here are the key changes:

Firstly, they no longer recommend using 8 to 15 hashtags like we used to. Instead, focus on using 3 to 5 hashtags. However, the emphasis now is on creating better descriptions and captions. It's preferred to include the tags within the captions. So, start writing more compelling captions, and there are helpful technologies like ChatGPT that can assist in creating SEO-friendly captions.

Another important aspect is video content. Instagram prefers that you edit videos within the Instagram app itself, rather than using third-party apps and bringing them into Instagram. For instance, avoid creating a video on TikTok and directly transferring it to Instagram. Instagram sees TikTok as a direct competitor, so keep that in mind when producing video content.

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If we look at the engine of your business, it's your sphere of influence.

Statistically, for every 10 people in your sphere, you'll average one closed sale.

But that's only if you stay in touch with them 20 to 50 times a year and have a good relationship with them. So let's go back to January 1st. Do you know how many people were in your sphere at that time?

If you don't, you don't have control of your business.

Now, fast forward to today. Have you grown your sphere of influence in the past six months? If not, your business may not be growing and could even be shrinking due to market challenges.

We can't escape market conditions by focusing on other things and neglecting our sphere. The key to changing your business's trajectory is to quickly increase your sphere of influence. You may be wondering how to do that. Well, here's a magic number to keep in mind:

The average American has 27 conversations a day. As REALTORS, we should...

Why aren't you getting more referrals?

The problem is you're not asking for referrals. You think you are, but you're not.

Let me give you a natural and fun way to ask for referrals that people love:

Think of your sphere of influence as your personal sales army. Imagine you recruited a hundred or more salespeople to work for your team. If you gave them an assignment, do you think they would bring you sales?

Of course they would. The reason they're not doing it now is because you're not giving them guidance as the sales manager.

So here's an example of what you can do: Send a mass text, email, personal calls, or even a video text to your sales army, saying:

“Hey guys, I'm really short on inventory right now. If you see a house with a preferred sale sign or a vacant house, could you quickly take a picture and send it to me? It could give me an edge in getting that listing. Thank you!”

Another idea is to...

If you want a fun (and impactful) message to put on through your marketing channels, try something like this:

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Hey guys, want a surprising real estate market statistic?

Here it is:

35.2% of sellers are receiving over full price when they close on a transaction.

Despite the talk of a real estate recession, it's a different kind of market. Low inventory due to sellers holding onto their homes with great interest rates has created strong demand. When a house hits the market, sellers are getting incredible activity and many are selling for over asking price.

So, if you or someone you know is thinking about selling, now is the time.

It's actually a great time to sell a home, contrary to what the news media may say. The market is unique and unlike anything we've seen before. Don't let the headlines mislead you.

I'm here to help you navigate this market and discuss any real estate questions or concerns you may have....

Hey guys, June is National Home Ownership month.

This is a golden opportunity to reach out to all the homeowners in your database and provide them with a quick equity assessment.

Let's make the most of it! Instead of reaching out to one homeowner a day, let's aim for two or three. We can really make an impact this month. So here's the plan:

I'm going to use my favorite platform, https://www.narrpr.com/, which is free for every REALTOR.

It allows me to create a visually stunning, 81-page CMA (Comparative Market Analysis). But I won't just send them the paper CMA. I'll create a video using BombBomb or loom.com. In the video, I'll say,

"Hey, Mr. and Mrs. Jones, did you know that it's National Home Ownership Month? I wanted to provide you with an update on your home equity. There have been some significant changes in the market, and I want to keep you informed. So, here's a personalized report for your...

Here's the ultimate test to take your business to the next level:

Many agents get stuck in a production band, where they consistently achieve a certain level of sales, like 3 million, 5, million, or even 6 million. But they're trapped within this range dictated by market fluctuations.

How can you break through these plateaus and actually scale your business to new heights?

Well, to break through and move up, you need to systemize your business.

Scaling requires systematic processes. So, the question is: Do you have a process? Do you have one for working with buyers, sellers, and marketing listings?

Because if you're winging it without any systems in place, you can't scale. Eventually, you'll hit a physical capacity and realize you can't handle more because you're just trying to keep up.

To move forward, you need processes. Start by breaking down your business like a loaf of bread and create a process for each aspect:

For...

Quick question:

When was the last time you visited your own website? Not Zillow or your MLS, but your personal website?

Let's be honest, many agents forget about it after setting it up. They think it looks good and move on.

But here's the issue: your clients won't use your website unless you do and show them how. So, here's what you need to do. Pretend you're a buyer and go on your website, familiarize yourself with it again because it's been a while. I recommend using Loom (loom.com) to record a quick video tutorial on how to use your website.

In the video, you can say, "Hey guys, I'm thrilled to be working with you. I wanted to give you a quick tour of how to search the MLS on my website. It'll be simple and fun. In just two minutes, I'll show you how to get started."

Then, guide them through finding properties, creating searches, saving searches, and what to do when they find a property they like and want...

I have a great idea for my fellow real estate agents out there.

It's called the Buyer's Eyes Strategy. Here's how it works:

When I have a client selling their house, I treat them as if they are a buyer in the market for a home in their price range. I put them in the MLS as if they are a real buyer, and they start receiving emails with new listings, price changes, and updates on pending or sold houses. This helps them stay informed, in real time, without having to wait for me to tell them what's going on.

I also get CC'd on the same emails, so I'm seeing what they're seeing. This allows us to have a productive conversation and make any necessary adjustments or changes to their selling strategy.

They start receiving these emails right away, and they'll get updates every day or every couple of days. This way, they become really familiar with the market and can make informed decisions about their own...