What do you do with a disloyal client?

Barbara Brown an amazing principal broker told me a story that can help all of us. It's a story of forgiveness. She had a client that she had worked with for years, be disloyal and list their house with another agent. It hurts but we have all had it happen.

When the holiday season came around, she said to herself - Should I delete these people off my database list and not send them a holiday card or should I keep them on my list?

She struggled with the decision and thought about it for a long time. Finally she decided to take the high road keep and them in her database. She sent them her traditional Holiday Card.

Guess what happened?

Those disloyal clients circled all the way back. Their listing didn't sell and they called Barbara to come list the property. Of course Barbara had to ask the question - Why didn't you call me the first time?

Turns out in their previous transaction with Barbara there had been some little rub around closing co...

How do you engage your sphere of influence in a unique way this week?

Try using an audio clip from Facebook Messenger. Audio clips can provide an easy way to record a personalized message that will engage your sphere of influence. Yes, calling and texting are always our number one and two methods of communication but an audio clip can be something new, fresh, and exciting.

The advantage to a clip is the ability to send multiple messages quickly. Imagine touching a hundred of your clients with a personal message that will be heard within just a few hours!

Need an idea on what to say? Try this script: “Hey (contact name) just wanted to reach out and let you know that I am now accepting new listing appointments – we are in a super low inventory market, almost sold out in some price categories – so if you hear of anyone making a change I would love to help and if I can help you with anything, please give me call!

If you are looking for a way to move sellers off the fence and unlock more inventory try using the Trade Up Script!

As buyer demand continues to surge our biggest challenge is finding quality listings. Using the Trade Up Script you can not only secure more listings you can also add more buyers to your pipeline (every seller becomes a buyer!)

“With interest rates hitting 50-year lows over the past 6 weeks (in the low 3% range) many homeowners are trading up to their dream home with very little change in their payment. The reason is if you are paying more than 4% on your current home and we can help you buy your next home at closer to 3% - that difference - gives you way more buying power. You can get that extra bedroom, the shop you always wanted, your dream kitchen, or even a pool. Seriously this is an amazing time to buy a home. Give me a call today to set up your dream home search.”

Ready to upgrade your real estate career with a system that you can plug into today that offers...

What if lead generation didn't have to feel like work? What if you could tap into the easiest, most productive lead generation system to produce an endless stream of referrals? Oh, and by the way - no technology skills or social media mastery required!  

The answer is networking. Before you dismiss this concept let's dig into the details and the specific technique. 

Networking simply means you are connecting with people who have the power to send you referrals. It may be surprising to hear that according to Columbia University every American has 290 connections.  These aren't Facebook friends or Instagram followers but actual connections. This is your clients sphere of influence.

Now of that group how many people will be moving this year? According to the US Census Bureau 11% of the US population moves ever year. This means that every single person in your sphere is in direct contact with 33 people who will move this year.   

Now let's assume you make a commitment to begin conducti...

Your most valuable asset as a real estate professional are relationships with your sphere of influence. These key influencers are driving an average of 80% of your business to your bottom line both from direct business and most importantly referrals. 

So what are you doing to market to this amazing group of people? If the answer is buying more Zillow leads - you are failing a massive test. Take a look at these stats: 

Customer acquisition & retention marketing stats:

• Acquiring a new customer can cost 5X more than retaining an existing customer.
• Increasing customer retention by 5% can increase profits from 25-95%.
• The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

To ensure that you are maximizing your opportunities consider throwing a Client Appreciation Party this year! To help we have put together this quick video on 7 Steps to an Amazing Client Appreciation Party including:

1. Picking a Date 
...

Interest rates are at a three year low which is great news for home buyers and for home sellers but who else might this benefit? 

Anyone who owns a home or investment property that may be in a position to refinance their property. For any of your clients that purchased a property as little as six months ago when interest rates were a full percentage point higher than they are today refinancing could be a huge opportunity to save tens of thousands of dollars. 

By reaching out to your database and making this value added call (which has nothing to do with you asking for anything from the client) you can be a hero and your clients will love you! 

Watch this quick video as Jim breaks down a simple script you can use as a text, phone call, social media post, or email. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery
• Business to Busi...

How big does your real estate database need to be to hit your goals over the next 12 months? 

If you don't know the answer to this question it's highly likely you will have a difficult time hitting your target.  The Power-Base formula can answer this question and it can give you two clear paths to more profitability. What is your Power-Base? It is a factor for how many people in your database are required to create once closed transaction. 

Watch and learn as Jim explains the Power-Base formula in just over 3 minutes while  providing you two easy ways you can use your number to net more commission income over the twelve months.  

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

 About Jim Remley:

Jim Remley is a nationally recognized expert in the field o...

Do you remember the last sales call you received? How about the last email? The last sales letter? You are not alone. Most of us quickly forget even fantastic sales people because we are bombarded by so many sales messages and marketing daily.

Our clients are in the same boat and studies show that every one of our clients is also in 9 other agents sphere's of influence. Experiential marketing can unlock the door to more referrals, better client relationships, and clients who remember you! One way to do this is with a Client Appreciation Party. 

Watch and learn why high level companies and high level salespeople use experiential marketing and Five Steps to Hosting a Client Appreciation Party. 

Ready for a new lead generation plan for 2019?

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

 About Jim Remley:

Jim Remley is a nati...

When you think about your three best real estate clients from the previous 12 months - Do you know their goals personally and professionally for 2019?

The first month of the year is always a time for resolutions and goal setting. Savvy agents use this unique opportunity to discover what their clients are truly passionate about in life and in business.

Understanding and caring about your clients aspirational goals will instantly re-set key relationships as your focus will shift to what is truly important for them to accomplish.  You will lead with the client need.  As many top producers have learned when you help enough other people hit their goals, they will help you hit your goals. 

Watch this quick video to discover key scripts and a five point plan to engage your best clients, as well as one extra step that can unlock even more synergy. 

Ready for a new lead generation plan for 2019?

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mas...

In a recent Real Trends study it was found that 69% of buyers and sellers found their agent from a "trusted referral." Smart agents don't buy leads they create leads. 

When you reflect on where your sales came from last year in most cases the vast majority will have come from someone that you already knew or someone that was referred to you. Yet in real estate we spend thousands on marketing, branding, and on-line lead generation chasing potential clients we have never met or may never meet. 

Savvy agents understand that their database is a core asset, in fact, it's their single best asset. They manage, cultivate, and incubate their database with an intentional contact plan and then fully immerse themselves into turning their database into a referral machine. 

Watch this full live class focused on building your sphere of influence and start leveraging your single best asset in real estate. (Don't miss how to add 22 transactions a year to your bottom line!) 

To continue the learning...