I recently learned a great secret about social media advertising from Gary V's head of marketing.

This strategy brought them a 160x return on investment, so it definitely works. Typically, we as business owners focus on creating the most creative and visually appealing ad, as well as targeting the right audience.

However, we often forget about engagement, which is the third important component...

The algorithm watches for engagement, and when it sees it, the algorithm promotes the post to more people. This is why some ads are successful and some aren't.

One way to "juice" engagement is to start with a core group of advocates and ask them to comment on the post. We can also ask our sphere of influence for help. We can say, "Hey guys, please comment on my ad if you like it. Let me know what you think."

Most people who are close to us are happy to help.

Engaging with comments is important. We should respond to...

I recently heard a great story about a real estate agent who moved to a new market and didn't know many people. She knew it would be challenging to succeed without a sphere of influence, so she came up with a brilliant strategy:

She researched the top 10 things people want to do in the area and created a video about each of them. She then posted the videos on YouTube and TikTok, and connected them to her website and blog.

By doing this, she was able to reach a wider audience and get her name out there.

She also used Facebook and Google pixels to remarket to people who visited her website, and started putting ads in front of them.

This strategy paid off, and it paid off big:

She went from zero to 10 million in business in just one year!

If you're interested in trying this strategy, don't worry - it's not technical or difficult. Everything you need to know can be found on YouTube, and most of it is free. The only cost is for ads, but...