I want to highlight three key stats that drive our real estate business:

First, about 80% of our business consistently comes from our sphere of influence, no matter what we do.

Second, an impressive 53% of today's industry transactions are from millennials.

Lastly, a Nielsen report reveals that a significant 92% of consumers trust family and friends over advertising. This underscores the importance of reviews and recommendations.

Now, let's dive into these areas and ask ourselves what we've done in the last six months to strengthen our sphere of influence, boost sales, and expand our reach.

Consider this: In a changing market landscape, where factors like interest rates and conditions influence sales ratios, it's crucial to grow our audience.

If your sphere of influence isn't growing, you might already be experiencing a decline in business due to lack of proactivity.

But it's not just about quantity; quality...

In a study of 10,000 sales calls, two different scripts were tested to set appointments with sales professionals.

I'll share those scripts with you, and I want you to think about which one you believe was more effective.

Script one: "I'd love to talk to you about a game-changing idea I just came across."

Script two: "I'd love to get your opinion on something."

Now, which script do you think had a higher success rate? Well, script two, where we asked for their opinion, outperformed the other script by a staggering 700%.

People love giving their opinion. It's irresistible. We see it on social media all the time. So when we use this language in our sales approach, it engages and opens up the conversation.

Try incorporating it when selling homes, talking to buyers, or engaging with sellers.

For example, ask Mr. and Mrs. Buyer, "I've found a few homes that could be a good fit. Can you tell me your opinion? Which...