Hey there, I've got a winning strategy for dealing with expired listings and for sale by owners:

Cold texting.

In today's age, people often ignore unknown calls. So, why not consider a more effective approach? Cold texting can be a game-changer, and adding a personal touch through video texts sets you apart.

Let's talk about expired listings. Craft a concise cold text, incorporating a hyperlink for more info.

For example: "Hey, I specialize in unique home-selling strategies. Want to chat? Check out my real estate resume here." (This link could lead to your LinkedIn or Instagram profile, even a Google Doc or a dynamic success portfolio.)

Alternatively, for a video text: "Thinking of relisting your home? Planning to interview new agents? Take a quick look at my marketing plan." This is especially impactful if you have a comprehensive 50-point marketing plan like the one in my coaching program. Showcasing...

We're coming into spring. And what do you see during spring? You see a lot of garage sales and estate sales as you're driving around through neighborhoods.

When you see that this should be a red flag opportunity for you. Because what you could do is circle back, just write down the address and write a little note. Or if you have the REDX, a system like that, you could find their phone number or their email address, and you could just send a message over. That's something like this:

"Hey, as a local REALTOR, I noticed you had a recent garage sale or estate sale. I hope it was super successful. Quick question: Are you considering a housing change? Many people who conduct a sale are preparing to relocate or sell the home, which is the reason for my question. Also my office as several buyers interested in the neighborhood. So if you'd consider an offer in your home, I'd love to have a chance to chat at your earliest convenience."

What an...