You’ve got one big job in 2024:
Create a new buyer presentation.
Your 2024 buyer presentation needs to include information about and around the NAR settlement. You don't have to talk about the settlement per se, but you have to adapt based on the settlement. If you had a buyer presentation that you're using in 2022 or 2023, you have to rebuild it now.
Some of you don't have one at all. But it shouldn't be difficult to build one because we do one with listings all the time. But I get it. It's new and it's different. So, it’s going to be a little bit uncomfortable. So lemme give you some language to help you make it more comfortable.
When meeting a buyer for the first time, ask if you can show them how you work. Another approach could be to explain your process or walk them through the 10 steps involved in buying a house. Most people will agree, giving you permission to present.
In your presentation, make sure to discuss buyer representation fees and the need for a buyer...
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