Convert Every Real Estate Buyer Call: How to Use the Commodity Exchange
How many real estate calls have you blown?
A few years ago I conducted a seminar for a large real estate company that wanted desperately to improve its call conversion ratio. In a large conference room at a local hotel we rigged a cellphone to two large speakers and I called ten real estate companies randomly selected from a real estate portal.
Of the ten companies we called, two did not answer their phone instead voice mail eventually picked up the call. Of the remaining eight when we were finally connected to an agent I simply asked for the address of one of their listings.
Now here are a few questions for you: How many of those companies do you think asked for my name? How about for my phone number? How about for my email address? How about a simple appointment to show the home?
ZERO! None of the agents from eight different real estate companies asked for a single shred of information from me, and amazingly what do you think everyone of them without hesitation handed to me?...
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