From Ghosts to Gold: How to Reignite Cold Leads for Real Estate Success
Hey guys, are you afraid of ghosts? A lot of us are, but let’s put aside the spooky ghosts and talk about your business ghosts.
What are business ghosts?
If you dive into your CRM, your phone, or even your social media and see people you don’t recognize, you might think, “Maybe I should delete them.”
These are the ghosts in your machine—people you’ve forgotten. Don’t delete them!
Instead, I want you to rekindle that relationship. Here’s how: reach out via text, phone call, or direct message. Say, “Hey, I’m cleaning up my records and came across your name. I’m just trying to remember how we connected.”
They’ll respond with something like, “Oh, Jim, we met at an open house,” or “We met here or there.” Then you can say, “That’s right! I remember now. How are you guys doing?”
From there, you’ll rekindle the relationship. This could lead to a sale, a referral, or...
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