This “100% Script” Overcomes Sellers’ Greediness with Ease
It's hard to believe, but sellers are greedy. We all are, right? When we sell our homes, we want the maximum amount we can get.
The problem is that many agents will "buy" a listing, especially in this desperate market. We're finding listings, but many agents are hanging on by their fingernails, willing to do anything to get a listing. That's not how we do business. We need a script that addresses the greedy seller.
Here's a script I'll call the "100% Script." If I'm sitting across the table, I can say…
“You know what? Many people don't realize this, but statistically, in our market, only about 60% of the time do listing agents sell the listing the first time. They list it, put it on the market, do the marketing, but then the home doesn't get an offer or the right offer, and you have to list it with another REALTOR. I don't want to do that with you. I don't want to waste your time or effort. I want to give you a different experience because my goal is to sell 100% of the...
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