The “1-3-1 Coaching Method” for Building Your Agents’ Problem-Solving Skills
If you're coaching agents as part of your real estate brokerage or team, which we all do, one of the best methods I’ve learned is the 1-3-1 Method.
When someone brings you a problem, start by asking:
First, let's clarify the problem: What’s the one main issue we’re dealing with here?
Not 55 different things—just the one big issue we need to solve.
Then, ask: What do you think are three viable solutions for solving this?
If they can’t come up with three, help them brainstorm.
Finally, have them choose: Which do you think is the most viable option for actually getting this resolved?
Encourage them to go out, try it, and see how it works.
As a leader, whether you're a team leader or a brokerage owner, make a note in your CRM to follow up with that agent in a day or two. Check if the resolution actually solved the problem. Sometimes they'll come back and tell you, but if they don’t, reach out and ask, "Did that solve the issue?"
By using the 1-3-1...
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