Here's a quick video idea that'll resonate with everyone:

Are you a fan of bargain shopping? I sure am! Everyone loves a good deal, no matter their financial status. In fact, even decamillionaires—those with over $10 million in wealth—are big bargain hunters in real estate. So, here's your engaging content for this week:

Start with this:

"Do you love snagging a deal like I do? I'm all about finding amazing bargains. Let me clue you in on how you can score an incredible real estate bargain right now.

As you scan the market, you'll notice two distinct trends. On one hand, homes priced right and in great condition are getting snapped up within weeks.

Then, there's the second category—properties that have lingered because they might have been initially overpriced or needed some TLC. If a property sits for more than 30 days, sellers often start to realize they missed the mark on pricing or...

What's more important than the interest rate you're paying on a home?

It's the price you're paying for a home, obviously.

So when we're talking to our potential buyers, this is something we should be talking about with our social audiences, our sphere of influence, our farm areas, and really beating this drum that they need to refocus their attention on this idea that prices are coming down. And we have some real opportunities in the market.

The way we're gonna frame that up is gonna say:

"Hey, listen, a lot of people get really focused on interest rates. But I want you to start looking at price because some smart buyers that I know, some savvy buyers are really starting to get out there and find some incredible bargains. There's really two areas that I like to talk about with all my friends that I think are huge opportunities.

One of them is luxury housing. There's a 38% drop in the last quarter of 2022 in luxury home sales....

Here's an interesting question that we often get:

If I buy a house and sell a house in the same market, am I gonna give up some equity? Am I gonna make a mistake by doing that?

Well, generally when you're buying and selling a house in the same market, you're not gonna have any equity loss because you're just moving money from one house to the other. And actually in our current market, we have something kind of unique happening in a lot of areas of the country. Really it's a tale of two markets or maybe three markets.

But when you look at your market, it's not just one big market, right? It's broken down by price bands. And there's some price categories that are much hotter. They're much more active. People are much more engaged and that would typically be the lower price categories, right?

The first time home buyer categories. But as you move up that ladder to the second per home purchase, so maybe the starter luxury and the real...

Hey guys, quick stat that can be meaningful for all of us is this:

Luxury home sales are up 81% compared to a year ago.

Now, why would that be? Why are affluent buyer's coming into this market so heavily?

The answer is they're smart. And they understand they can buy an existing luxury home for far less than it would cost for them to buy a piece of raw land, develop that land and build a new property of a similar size.

So they're seeing these as bargains.

Now yes, of course, prices have risen as demand has risen. But still — its way under what it would cost to build new construction.

So this is an opportunity for all of us that work in a market where there's some affluent housing.

Go back and look over the past two or three years of all the expired listings in the luxury market and target those listings. We know there's now a massive demand.

But it's a place where a lot of agents don't feel confident or comfortable. And so they...