Revealed: The REAL Reason Agents Join your Brokerage (Hint: It’s NOT Commissions)
If you're a brokerage owner or team leader, what's the number one reason someone would join your firm?
Often, when I talk to brokerage leaders, they say it’s all about commissions—that’s the driving factor.
But that’s not true. We need to move away from that outdated thinking.
What really drives agents to join a company or team is the potential to close more transactions.
It’s about transaction count, not commissions.
So, how do you build a company or team that focuses on generating leads and helping agents develop leads on their own? Your goal should be to increase each agent’s transaction count, making them one of the highest-performing in your market area.
Here’s an interesting statistic that might surprise you: 50% of all agents in America closed one deal or less last year.
Even if those agents are getting a high commission on that one deal, it’s not enough to support their families. They’re struggling and barely staying in...
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