This “Magic Question” Makes Top Agents Want to Work For Your Brokerage
When we talk about targeting for recruiting in your market, who would be your number one target?
I’m going to share an opportunity you may not have considered yet: Who’s the most likely to move?
NAR did a study on how often agents switch companies, and they found that the average agent stays at a company for about five years. So, agents move about every five years on average. But there’s a group of agents who move more often—agents on teams.
Agents on teams don’t move every five years; they move every three years, making them much more likely to make a move.
Why?
In my experience, the number one reason is their splits. Team members are often on lower splits, maybe 50%, 40%, or even 30% when all is said and done. They're typically earning around 30-50% from a transaction, and they’re often doing a lot of the heavy lifting.
The issue is that they start to look at their team leader and think, "The team leader isn’t working as hard as I am."...
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