Master the Art of Real Estate Recruiting: Turn 'No' into 'Yes' with The “Open Door” Strategy
When recruiting agents, you'll hear "no" 90% of the time, if not more.
Many brokerage owners and team leaders stop recruiting because they dislike hearing "no." We may not be accustomed to it, especially if we've been successful in lead generation. This rejection can make you think recruiting isn't for you, leading you to wait for agents to come to you, which is not effective.
Your brokerage will fail if you don't actively recruit.
To start getting yeses and change your mindset about recruiting, understand that recruiting isn't about getting a yes today. It's about opening doors and creating relationships. The worst recruiters aim to close immediately, treating all agents the same—new agents and experienced agents alike. This is a mistake.
Recruiting a new agent is relatively easy, but recruiting an experienced agent doing $10-20 million in transactions is like recruiting a professional athlete. It starts with relationship building and opening doors.
How do we open doors?
We...
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