Hey guys, we know the number of listings getting stale on the market is rising, right?

70% of listings have been on the market for over 30 days, and nearly 50% for over 60 days. What does this mean?

It means more expired listings are going to start showing up in your MLS soon.

Going after expireds is a huge opportunity, something we haven't seen much of in recent years because the market has been so short on listings. But today, we have 34% more listings than a year ago, and many are going stale, which means a lot of them will be coming off the market.

Let me give you one quick, out-of-the-box approach for going after expired listings that’s definitely effective.

The conversation will go like this: I'm going to call that expired listing as early as possible and say, "Hey, my name’s Jim Emily with ABC Real Estate, and I noticed your listing got delisted from the MLS this morning." (The keyword here is delisted).

Then I’ll say, "I’m sure you're getting a lot of...

Have you ever had a seller who wants to overprice their property? Almost all sellers, right? It's pretty much universal. So, what's a conversation we can have with sellers to help them price their home correctly?

One approach I like is called the "One Bite at the Apple" conversation.

Here's how it goes:

"Hey Mr./Mrs. Seller, I totally understand that you want to get top dollar for your home. But the market has shifted a bit, especially when it comes to marketing homes. Over the past five to ten years, mobile and internet searches have become the dominant way buyers find homes. Most buyers—99%—are signed up on a portal to receive new listing updates.

So, here's what that means: when we list your home, within 24 hours, essentially every buyer in the market is going to see it. They'll all get the listing in their inbox around the same time and make a snap decision: is it priced right or overpriced? Do I want to go see it?

This is why most homes that sell do so within the...

Hey, team, got two game-changing ideas for your upcoming Comparative Market Analysis (CMA). As you gear up for the next week or two, consider adding these to your arsenal.

Number one: Identify the strongest competitor and share this insight with the seller. During the CMA, explain, "Mr. and Mrs. Seller, we're diving into a CMA, much like an appraisal. Analyzing three sold properties, three active ones, and three that didn't sell. My suggested price is based on this, but I want to highlight a key competitor. This is the one we need to go head-to-head with. Buyers are likely considering these two listings, so let's be super competitive."

Number two: Distinguish between an as-is price and an improved price, especially for properties needing a bit of work. Frame it this way, "Like an appraisal, we can provide an as-is or an improved price. If we list it as-is, aggressively priced to sell, we're looking at this range. However, if you invest in a few improvements, I've got great...