How to Use “Hard Value” to Recruit Agents from Other Brokerages
If I were to sit down with you today and talk about why an agent should join your firm, what would be the top five reasons?
I do this all the time—teaching live classes and coaching brokerage owners and team leaders. This is a conversation I love to have. Often, I'll hear things like, "We're a family-oriented organization, we have a great culture, we do a lot of social events, we're really engaged with the community, and we're hyper-local. Staff is great, we have an open-door policy."
Those are all great things… But these are centered around what I call “soft value.”
Soft value is what keeps agents at your company. It’s important for retention—and trust me, you want to retain agents.
But if you’re going to move agents from one company to another, you need a different conversation, one focused on “hard value.”
Hard value moves agents, soft value keeps them.
So, what's hard value? It’s anything that helps me close more...
Fresh Ideas. New Scripts. Cool Trends. Fun Times.
Named one of the Top 30 Real Estate Blogs by Feedspot don't miss your opportunity to stay current on market trends, scripts, interviews, and articles.
Ready to Grow Your Brokerage or Team?
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
Recent Posts
