What's the top reason someone might sell their house in the next 12 months?
A recent study just unveiled the number one motivator for people moving in 2024…
…and it's all about craving more space—not just square footage but room to breathe.
A whopping 38% of respondents cited this as their primary driver for considering a change.
Another big one is being closer to family and friends, a universal priority. Job changes and the overall cost of living in one community versus another are also high on the list. Then there's the desire to snag a better housing deal or explore different neighborhoods for financial reasons.
Surprisingly, there are a couple of unique motivations emerging: Some folks want to live in areas that align better with their social views, which is a new trend.
So how can you approach this topic sensitively?
Here's one approach: Share a social post stating, "One of the top reasons people are...
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