The Importance of Technology in Modern Real Estate Brokerage
1. Unraveling Real Estate Technology
Real estate technology, often dubbed as proptech, is a broad term covering a plethora of digital tools and platforms designed to streamline and enhance various facets of the real estate industry. These tools range from property management software to IoT-enabled smart home devices, all aiming to simplify transactions, manage properties more effectively, and deliver superior services to clients.
1.1 Tech-Driven Efficiency for Real Estate Companies
The primary motivation for real estate companies to embrace technology is the promise of increased business efficiency....
NAR Report: Real Estate in a Digital Age + 9 Question Tech Quiz (Do you pass or fail?)
Where is the best place to find qualified real estate leads online? What social media markets are already saturated with REALTORS and which ones are full of opportunity? Where do buyers find information online and what are they looking for?
These questions and more are answered during this video overview based on a new report from the National Association of REALTORS - Real Estate in a Digital World. Report Highlights
In the Real Estate in a Digital Age report, the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space is examined. Some interesting findings (ton's more in the video overview)
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In 2018, buyers worked with an agent 87 percent of the time to find their home, so trust in a REALTOR® is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent.
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In addition to the home buying process, REALTORS® also...
Fresh Ideas. New Scripts. Cool Trends. Fun Times.
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Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
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