What are the five digital tools that buyers want most from us as real estate professionals?

I'm gonna give 'em to you right now:

1. A 3D virtual tour of the homes they're looking at online

There's an interesting study recently by NAR that shows that the average buyer today looks at eight homes over eight weeks before they make a buying decision. But of the eight homes, they look at three of them virtually. And in their minds, they consider that to be that they've seen the house. So three virtual showings kind of crazy, right? I'm gonna talk about virtual showings a little bit more in just a second.

But in order to do that virtual showing, if I'm the listing agent, what do I need to have? I need to do that Matterport tour. I need to do that similar or tour in some form or fashion so people can really feel like they came through the house.

2. A digital floor plan

If you're selling new construction especially. Give them that floor...

What are the digital tools that buyers and sellers want us to deliver to them?

There is a new study that's recently come out that shares exactly what buyers and sellers would like us to use when we're working with them.

1. 3D Virtual Tour

Kind of like a Matterport tour. Another one that goes along with this is a digital floor plan. Now that might be a Matterport situation again where people can see the entire floor plan of the house. Sometimes we have that for new construction. Other times we might have to build that.

2. Email Notifications

Most of us have email available through our franchise groups or even through our offices where we can send automated emails to clients based on their needs that match the MLS database.

3. Video tours

Video tours with their agent (aka you!) offering to walk somebody through a house, maybe on FaceTime while they're not even physically present.

4. The ability to unlock a home and not even have the agent (aka...

Have we hit a hard ceiling on pricing in the country?

According to a recent study the number of homes receiving over full price has fallen dramatically. In addition the appreciation rate has slowed to 3-4% in many areas of the country. Here are some numbers that provide some insight:

• The share of U.S. homes that sold for more than their list price in 2019 fell to 19.9%, the lowest annually since 2016.
• Homes that sold above list last year typically brought in $5,100 more than the asking price, down from $5,500 the year before.

Even with record low inventory and strong demand buyers are now resisting higher prices. Why? One reason is income, over the past twenty years incomes have been relatively stable with very little growth. 

So how can we help sellers navigate the changing market landscape? One way is to explain demand based pricing. Watch the video to learn how identifying and explaining buyer demand to a seller can help them position their home to attract more showings...