The #1 Secret to Recruiting Top Agents: It’s NOT What You Think!
What's the number one motivator for someone to move from Company A to Company B? It's not the commission plan, so get that out of your head.
The answer is this: the reason I'm going to move from Company A to Company B is because I believe Company B can help me close more transactions.
Transaction count is the number one motivator for all agents. Yet, when I talk to most brokers and ask them to list the top five reasons someone should join their firm, the first things they often mention are: "We've got a great culture here. It's a family organization really connected to the community. People just trust each other. We've got a great staff."
These are all fantastic qualities, but let me tell you what that is: soft value.
Soft values are what keep agents at your company. People love to work at places with great culture, a charitable spirit, an open-door policy, and strong support staff.
But soft value isn't what moves an agent from Company A to Company B.
What moves agents is one thing:...
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