How to “Disarm” Investment Property Owners with THIS One Question
Here’s a quick and easy technique when you're talking to investment property owners:
So, you're out there doing lead generation, looking for investment properties like duplexes, triplexes, or RV parks. Often, when you ask owners if they've considered selling, the answer is a flat-out no, right? Happens a lot. But here's the game-changer: ask them why they're holding onto the property.
"Why are you holding onto this property?"
Give them a moment to think, and their response might be about it being a good investment or passing it on to their kids. Respond with understanding, acknowledging the value of holding onto good investments.
Then, drop the bomb: ask if they know their current rate of return.
Offer an income analysis sheet to calculate their cap rate and return on investment.
Now, here's the kicker – if you can beat their current rate of return, would they consider moving their money to something even more profitable?...
Fresh Ideas. New Scripts. Cool Trends. Fun Times.
Named one of the Top 30 Real Estate Blogs by Feedspot don't miss your opportunity to stay current on market trends, scripts, interviews, and articles.Â
Ready to Grow Your Brokerage or Team?Â
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
Recent Posts
