Quick question for you—since the beginning of the year, how much time have you invested in lead generation? Whether it's with your sphere of influence, open houses, FSBOs, expired listings, absentee owners, or geographic farming, where have you focused your efforts?

To maintain a consistent income without the ups and downs, you should be dedicating at least an hour a day to lead generation. But remember, we don’t do what we don’t schedule. If it’s not on your calendar, it’s unlikely you’ll actually do it. There will always be distractions pulling you away from this essential task.

Let me give you a simple strategy to ramp back up into regular lead generation. Because if you’ve been doing little to none for the past three to six months, jumping straight into an hour a day can feel overwhelming.

The solution? The Plus One Strategy.

It’s simple—just do one of these activities today:

• One call
• One text
• One video text
• One handwritten note
• One social media post

If you really wan...