The “Quarterback” Secret for Making Buyers Happy to Pay Your REALTOR Fees
I've got a hypothetical scenario for you:
Imagine a buyer walks in and says, "I want to buy this specific house. We've found it online and want to pay you directly. Convince me why your fee, whether it's 2%, 2.5%, 3%, or whatever you charge, is worth it. What value do you offer beyond finding the house?”
Remember, they've already found it. This is crucial for buyer representation. Let me share some ideas about this, drawn from my experience teaching the Accredited Buyer's Representation (ABR) class for NAR for a decade:
Let me guide you through building value. When working with buyers, start using this language: “You know, finding a house is surprisingly straightforward. My real work begins once we've found the house.”
It's crucial to show that the house hunt isn't the challenge; anyone can do that.
Then continue:
“But what I do is special. Here's what I do: First, I conduct thorough research on the house. I...
Fresh Ideas. New Scripts. Cool Trends. Fun Times.
Named one of the Top 30 Real Estate Blogs by Feedspot don't miss your opportunity to stay current on market trends, scripts, interviews, and articles.
Ready to Grow Your Brokerage or Team?
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
Recent Posts
