2 Simple Strategies to Land More Listings During February, March, April, & May!

Hey guys, I want to give you a strategy as we head into the busiest season of the year for listings—February, March, April, and May. This is when the most homes hit the market, so it’s the perfect time to ramp up your efforts.

I’ve got two strategies that can help.

1. Create a Real Estate Resume

A real estate resume highlights your background, skills, education, and successes. Keep it simple—just a one-page document. You can use Canva, where you'll find plenty of great resume templates. Pick one, customize it, and build out your real estate resume.

Once it's ready, send it out to your entire database with a cover letter. The letter should say something like:

"As we enter the busiest season of the year, I wanted to share my real estate resume in case you know any buyers or sellers looking for an agent. I’d love to interview for the job of helping them buy or sell their home."

This positions you as a professional and keeps you top of mind with potential clients.

2. Build & Share Your 2025 Marketing Plan

The second strategy is similar but with a different focus. This time, create your 2025 Marketing Plan—a detailed strategy outlining how you’ll market listings this year.

Maybe you’re incorporating AI, using high-end videography, doing more Matterport tours, or ramping up your social media presence. Put together a 25-50 point marketing plan for every listing you take, and make sure you follow through on it.

Then, send another letter to your database. You might send the real estate resume first, then follow up with this one a few weeks later.

The cover letter can say:

"As we enter the busiest selling season of the year, more homeowners are considering putting their homes on the market. I wanted to share my 2025 marketing plan, outlining how I help sellers get top dollar. Take a look, and please pass it along to any friends, family, or colleagues who may be thinking about selling."

Remember The Power of Your Sphere: 70-80% of your listings this year will come from your sphere of influence—people who already know, like, and trust you.

Make sure you're leveraging that opportunity to grow your business!

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

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