How to Turn Inflation Fears into Homebuyer Opportunities

Hey guys, with the trade war heating up, renters are concerned about inflation. This is a great opportunity to have a conversation with them, and really put it out there on social media. You could do a video, or send out mailings about inflation likely rising again.

We can say, "Hey, if you're concerned about the trade war and inflation starting to rise again, remember we all lived through COVID when rents skyrocketed. A lot of experts are starting to say that this could happen again. So, if you're worried about that, one of the best ways to hedge is to buy your own home."

I know buying a home can seem like a stretch if you’ve never explored that route, but here’s what buying a home does for you. Even though you might have to stretch a bit for that payment, it locks in your payment for 30 years.

Your payment might seem expensive today, but five, 10, or 20 years from now, it won’t be. If you stay a renter, your rent is guaranteed to increase every year. It’ll keep getting higher and higher, and all that money will be thrown away. You won’t gain anything from that. No equity, no principal reduction on your debt—nothing’s happening for you. You're not building wealth.

So, if you're curious about how we can put you on the path to homeownership, let's talk. Even if you're not ready today, we can figure out how to get you there in a year or two. There’s always a path, and I’d love to work with you as your agent.

Having this conversation, even if they’re not ready to pull the trigger today, will still be valuable. You’ll likely need to check in with them six months or a year from now. Maybe they need to fix their credit, save for a down payment, or get something else done. Waiting for a two-year job history is another example.

These are all opportunities to build relationships that lead to other relationships. So, check it out and try implementing this in your market to see how it works for you.

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