3 Proven “WOW Moments” To Enhance Buyer Satisfaction

Hey everyone, I've got a question for you:

What are your standout moments when working with buyers?

It's vital to consider the service aspect of our job: Service is what we do for our clients, while hospitality is about how we make them feel.

We are essentially in the hospitality business, aiming to create emotional, “WOW” experiences for our clients that leave them saying, "Wow, I can't believe what you just did for me."

These are the moments that lead to referrals and repeat business.

Let me share three examples of “wow” moments that can enhance your buyer representation business.

First, implement a pre-meeting questionnaire: Just like when you visit a doctor, send your clients a short questionnaire ahead of time. Let them know it will help you serve them better. If they don't complete it, suggest arriving 15 minutes early to the meeting to fill it out. This simple step can improve your presentation and service.

How many other REALTORS are doing this? Very few.

Second, create evergreen drips for your buyers: Build 10 buyer videos covering various aspects of buying a home in your specific market. Topics could include finding unlisted properties, negotiating the best deal, interpreting appraisals, understanding inspection reports, and more. Set up a buyer video drip that sends these videos weekly to clients, establishing you as the go-to expert. Additionally, share these videos on social media for added exposure.

Lastly, after each showing day with a buyer, consider a simple, yet effective strategy: At the end of the day, ask them if the property they liked the most was the third one you visited. Then offer to send them a link to that property. This link should be sent through your personal website and as a direct message through their preferred social media platform. This way, they can easily share it with friends and family, and it links back to your website, boosting your branding and online presence.

Never send it directly from the MLS. Instead, use your personal website and social media for maximum exposure and engagement.

By implementing these 3 “wow” moments, you can leave a lasting impression on your buyers, leading to more referrals and repeat business opportunities.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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