The “Red Flag Conversation” Every Real Estate Agent MUST Have with Sellers!

Hey, guys. When you're sitting with a seller and you've taken the listing, it's important to have what I call the "red flag conversation."

Here's how it goes: I say, "Hey, Mr. and Mrs. Seller, now that we've listed your home, I want to explain the next steps. We're going to get your property into the MLS, turn on my marketing engine—yes, I call it a marketing engine—and your home will be exposed to every buyer in the market. In the first couple of weeks, all those buyers will take a look, and one of three things will happen."

Scenario A: We get a ton of showings, which is great. That means buyers in large numbers accept the price and want to see the home.

Scenario B: The buyers look, but there are very few showings—a small trickle. That's a red flag, signaling that buyers don't think we got the price right. If that happens, I'll reach out to you in the first five days because I'll be monitoring the showing reports in real time. If I don't see significant activity, we'll discuss this red flag, and we may need to consider repositioning the listing. I know that's a tough conversation, but my goal is to help you achieve your real estate goals, and sometimes we need to meet the market where it is.

Scenario C: We have a lot of showings, but no offers. That means the price isn't the issue, but there's something about the house itself that's preventing buyers from taking the next step. When this happens, I follow up on every showing. I ask the agent or the buyer, "What did you like? What didn't you like?" I share that feedback with you, and if we keep hearing the same concerns repeatedly, we'll need to address them.

At that point, we have three choices:

1. Fix the issue that's being brought up.
2. Adjust the price to compensate.
3. Do nothing—it's your choice. My job is to give you information and guide you through the process.

I share this "red flag conversation" upfront because it's much more comfortable to address potential issues now than to try to bring them up later. Setting expectations from the start is one of the most overlooked opportunities for agents on both the buy and sell sides.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

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