Are You Making These Real Estate Branding Mistakes?

Did you know that 74% of consumers base their hiring decisions on branding? That means nearly three out of four people are making choices based on how a business presents itself.

So as a REALTOR, how strong is your branding right now? If you looked at all your branding—your website, business cards, presentation materials, and stationery—does it all feel cohesive? Does it represent who you are and what you offer? Or is it a mismatched mess, completely inconsistent?

If your branding is all over the place, it’s time to fix that. Since branding plays such a big role in decision-making, we need to ensure yours is dialed in. Let me share a couple of branding tips I’ve learned from top marketing experts over the years.

One of those experts is my friend Tiffany Wilkerson. She taught me that a brand shouldn’t just be some random, funky logo. Even though she creates incredible logos, the best branding advice she gave me was this: for REALTORS, the most powerful brand you can have is your own name.

Think about it. Imagine you're driving down the freeway and see a billboard with two competing brands side by side. Your brain doesn’t know which one to focus on, so it just tunes them out. The same thing happens in real estate. You see "For Sale" signs everywhere, and the brokerage has one brand while the agent has another. It creates confusion.

You can simplify your branding by making your name the brand. Instead of creating another logo, focus on stylizing your name so it's memorable.

The second key to branding is understanding that real estate is a personal brand business. We’re not Michael Jordan or Tiger Woods, but in our world, we are the brand. People hire us, not just our company.

That’s why your photos matter. Clients want to connect with a real person. Your branding should reflect who you are today—not who you were a decade ago.

Ever been on a dating site where someone’s photos don’t match what they look like in person? That’s exactly how clients feel when they meet an agent who looks nothing like their outdated marketing photos. It creates instant distrust.

So here’s what you need to do right now:

1. Make sure your branding is integrated, professional, and cohesive.
2. Consider making your name your brand and work with a designer to stylize it.
3. Update your photos so they’re fresh, accurate, and professional.

With today’s technology and AI tools, updating your branding is easier and more affordable than ever. As we head into the busy season, making these small changes will make it easier for clients to choose you.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.