Creating Social Media Buzz Every Time You Get Multiple Offers on a Listing
Almost all of us are going to get multiple offers on at least one of our listings this year, probably several of them.
So what are you going to do to market the fact that you brought your sellers multiple offers?
One way you can do this is by modeling my friend Bill up in the Portland, Oregon market.
He received 13 offers on one of his listings! So what he did is he took a picture with him and his seller reviewing all those offers on the table. All 13 offers were spread across the table and labeled. And he took it at an angle where so you couldn't actually read the offers. You could just see them all laid out there with the seller smiling in the background.
And then he put a statement on social media and said:
"Hey, I got great news:
My seller came to me to market this property. Zillow said the home was worth $429k. We listed it at $459k and now we have an accepted offer well above $500,000 for this home."
What is this post doing?
It's showing off that your marketing works, that Zillow was wrong, and that hiring a professional real estate agent pays off.
What a great idea! If you're thinking and strategizing what you can be putting out there on social media, showing off your success can be one of the best ways to do it.
So next time you receive multiple offers, have this be one of your posts (as long as you have the seller's permission).
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