Pod Cast: Real Estate Marketing Dude - Mike Cuevas
Log onto Lab Coat Agents or Real Closers and you’ll see long discussions about Facebook ads and Zillow leads. So why do we spend so much time trying to figure out how to BUY leads when you could be ATTRACTING them?
The vast majority of real estate business comes from referrals and past clients during this conversation with Mike Cuevas of the incredible podcast - Real Estate Marketing Dude we discuss why relationship marketing generates a MUCH higher ROI than portal leads.
Topics Covered During the Podcast:
- Why Jim teaches his team to focus on sphere of influence
- The danger in becoming dependent of portal leads
- The statistics around the lifetime value of a client
- Jim’s take on chasing relationships vs. market share
- The three parts of the relationship behind a transaction
- Jim’s advice around becoming a ‘lead incubator’
- Jim’s insight on using social media as your CRM
- Making other people part of your success story
- The power of reciprocity in generating referral business
- The secrets of some of Jim’s most successful agents
- Overcoming referral resistance from friends and family
- Reframing the way you think about asking for generosity
- The benefits of leveraging experiential marketing
Do you need more leads, more listings, more buyers, and more closings?
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About Jim Remley
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.
Today Jim leads one of the largest real estate firms in the state of Oregon with over $800 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched www.erealestatecoach.com an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country.
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Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
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