Stop Targeting Everyone: How to Find Your Perfect Real Estate Audience

Question:

Who is your target audience?

When you are spending dollars, you need to target a specific audience. The big mistake most agents make is targeting everyone. They say, "Anybody thinking about buying or selling real estate, please contact me." This shotgun approach is very ineffective and can waste a lot of energy, effort, time, and most importantly, your budget and money.

You need to refine your message to target the specific audience you want to attract. This means you have to define who you're going after. Big businesses create what's called a persona—the exact person you're trying to get to respond to your message.

Maybe it's first-time home buyers, investors, or second home buyers. You might get even more specific, like targeting someone aged 45 to 55, who has owned their home for over 15 years, has a low mortgage, and wants to move closer to family and friends.

By the way, this is the #1 seller in today's market in 2024.

If I'm targeting this kind of seller, my messaging will be different than if I'm targeting a millennial seller who is relocating due to a job circumstance. When we speak to our audiences in a meaningful way and deliver real solutions to their specific problems, we attract the right clients.

This doesn't mean we won't take any client. People often say, "Jim, I'll take anybody who crosses my path. I want to work with them." Of course, as long as they're qualified, ready, willing, and able buyers and sellers, we'll work with them. But when spending marketing dollars, we need a specific target in mind. We can't hit a target we don't have.

Start building your marketing with that persona in mind. When you refine your message, you'll attract those types of people. It absolutely works.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.