The FORD +1 Technique for Building Your Sphere of Influence & Skyrocketing Your Sales

Can you relate to this?

You meet someone at a party or an event, and you have an amazing conversation. You really connect and feel like you could become friends. But then they disappear, and you never hear from them again.

As REALTORS, we often miss the chance to expand our spheres of influence and grow our business by nurturing these relationships. Plus, we could gain some friends along the way.

But here's the secret sauce: The Ford Plus One technique.

You might be familiar with the Ford technique, which stands for Family, Occupation, Recreation, and Dreams and goals. Whenever you're talking to someone and struggling to keep the conversation flowing, think about these topics.

Ask about their family, their occupation, what they enjoy doing for fun, and their dreams and goals. But as good as that is, I want to add a plus one to this technique.

Why?

I want to find a way to add value to the conversation even after it ends.

So, I actively listen for opportunities to provide value. If they mention they’re going to Hawaii and need a chiropractor or a great place for an anniversary dinner, I say, "Hey, I have a solution for you. I'll text you the name of a fantastic restaurant my friends recommended."

I'm adding value and showing that I care. It could be recommending a great dinner spot or sharing information about a chiropractor. Adding value in some way keeps the relationship going.

Remember: friends refer friends.

That's why I want to develop more friendships and give as much as possible. The more I give, the more I naturally receive due to the reciprocity law. I don't give to receive, but it naturally happens.

So start applying the Ford Plus One technique in various settings. Look for opportunities to give back, have fun, and enjoy the process. You'll become a hero, and I guarantee your sales will increase as a result.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

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