The “Four Layers” Secret for Doubling or Tripling Your Listings (Even in New Neighborhoods)

How many of you are using cold emails to reach out to neighborhoods or farm areas?

If you’re not doing it yet, it’s something you might want to add to your toolkit. You don’t need to send thousands of emails—maybe just 50 or 100 at a time. Keep it manageable.

You might be wondering, “Jim, where do I find these email addresses?”

There are plenty of places to find them. One of my favorites is REDX. They often have email addresses for homeowners in certain neighborhoods. They might not have them all, but they have a surprising number. Once you have those email addresses, you can send out emails to solicit listings or at least start a conversation about potential interest in selling.

Here’s an idea: use the same script you’d put on a postcard or mailing and adapt it for email. Then, take an integrated approach—send both the physical mail and the email. You can also add “layers” by sending a text and running a social media ad targeting that neighborhood.

REDX has a system called Ad Builder that can help with this.

So, you’ve got four layers:

1. A call or text
2. An email
3. A letter or postcard
4. And a social media ad

Imagine the impact—people in that neighborhood will definitely know who you are and that you’re interested in listing their house.

Now, let me share some tips on your email messaging...

A study of over 10 million emails found that those with 150 words or less had a 60% higher open rate. 150 words isn’t much, but it’s powerful. Take your longer message—the one that’s three paragraphs or two pages—and condense it. You can use tools like ChatGPT or WriteSonic AI to help you trim it down to 150 words. You’ll end up with a tight, powerful script that boosts your open and response rates.

Also, ask the AI to generate engaging subject lines for you. Just a few ideas and strategies to help you crush it in the marketplace.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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