The Powerful 'Buyer Magnet' Strategy Every REALTOR Needs to Unlock More Listings!

Other than your direct sphere of influence, what’s the second-best source of business for REALTORS? Let me share my perspective and see if it aligns with yours.

We know 70–80% of our business comes from our sphere. So, what should we focus on to generate the remaining 20–30%? In my 35 years of coaching, I believe the biggest opportunity lies in your buyer pool.

Buyers are the ultimate magnet for sellers. The question is, are you using your buyers effectively as a lure? I call this strategy In Search Of (ISO) ads. Here’s how it works:

Think of yourself as a fisherman. The lure on the end of your line could be a free CMA or tips on getting top dollar for a home. But the best lure is a live buyer ready to purchase.

For example, if I have a buyer interested in a specific neighborhood, I’ll let the neighborhood know:

• "I’ve got a live buyer moving from Sacramento. They’re ready to purchase within the next couple of months, but nothing on the market has met their needs. Would you consider selling your home?"

This approach is far more effective than cold calling or door-knocking. It inspires conversations and generates leads.

You can also take this strategy to social media:

• Post something like: "I have a buyer in search of a home in Summerland, priced between $500,000 and $700,000. Do you know anyone considering selling?"

At the very least, it keeps you top-of-mind as an active, engaged agent.

This tactic also works wonders with expired listings. For example:

• Call an expired seller and say: "I’ve got a live buyer who’s asked me to find off-market properties. Would you consider an offer? Can I take a look at your home?"

Scripts like these are incredibly powerful because a live buyer is the ultimate lure.

If you’re not using this strategy, you’re missing out on an excellent opportunity to grow your business.

Have a great day, and good selling!

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

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