Unlock More Sales with This Simple Power Base Formula! 🚀 | Essential Tips for Real Estate Agents

Hey guys, what is your power base number? This is an essential number that every REALTOR should know. Your power base number is simply this: if I take my database size — and you should know your database size, whether it’s 195, 232, or 182 — you should know that number. If you don’t, you’re not in control of your business (which is a whole other conversation).

Let’s assume you do know it. Let’s say your database size is 232, and you closed 22 transactions last year. If I divide one into the other, 232 divided by 22, it tells me that for every 10.5 people in your database, you’re averaging one closed sale.

That’s your power base number.

You can use that number in a few ways. For business planning, you can say, “In 2025, I don’t want to close 22 transactions; I want to close 30." Since you know your power base number (closing one transaction for every 10.5 people), you can calculate that 30 times 10.5 equals 315.

Now, you can say, "I currently have a database of 232, but I need 315 to hit my goals." You’ve got a gap, and once you know that gap, your job is to fill it as quickly as possible. That’s the first "Q" in what I call Q2. Q2 is how we’re going to drive the performance of our marketing engine.

The second "Q" is the quality of your database.

Are you weeding through it? Are you pulling people out and adding new ones in? Are you keeping it clean? If you’re doing that regularly and improving the quality of your messaging — better text messages, better video texts, better emails, better phone calls, better pop-bys — you’ll improve your performance.

The combination of a higher-quality database and better-quality marketing will help you reduce your power base number. So instead of needing 10.5 people to close one sale, you could drive it down to seven or eight.

Now, let’s say the same agent doesn’t want to increase the number of people in their database but wants to improve the quality. They want to keep the same 232 people, but get more referrals by improving their messaging.

What would their power base number need to be? We can calculate that: 232 divided by 30 equals 7.7. So, for every 7.7 people in their database, they’d average one closed sale.

Ideally, you’re doing all these things — building your database, improving its quality, and enhancing your messaging — to take your business to the next level.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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