Unlock the Secret to Real Estate Marketing Success with AIDA Approach

Hey guys, what's the best way to make your real estate marketing really pop, to come to life and generate more buyers and seller calls and emails and texts?

Well, the secret is using the AIDA approach, which stands for:

Attention
Interest
Desire
Action

I want you to go back and measure all your marketing against this standard. It's simple and easy to understand.

It starts with Attention.

Is the marketing you're doing grabbing people's attention, shaking them and saying, Hey, you gotta look at me?When you look at marketing in magazines, on television, or on the internet, it has to break through the other 5,000 advertising messages the average American sees every day. So how do we break through? A lot of times, it's by asking a question, using photography, or creating visuals that are funny, ironic, or shocking. If it's the same old boring photos and headshots that you see with most realtors, it won't do that. We have to get outside the box.

The second thing is Interest.

We have to hold people's interest by having a unique selling proposition. That's something that separates you from the rest of the realtors in your community. If you're competing with 2,000 or 10,000 agents in your community, what makes you stand out from that crowd? If you can't define it, neither can anyone else who's looking at you. So you have to figure out what's your unique selling proposition.

Then we get to the D part, which is Desire.

How do we build desire in people to pick up the phone, text you, direct message you, or email you? What's going to build desire in most people is seeing other people successful using our services. It's the FOMO (fear of missing out) effect. So how do we build desire? By using reviews and testimonials. In every piece of marketing, whether it's your listing presentation, social media, or postcards that you're mailing out, do you have a testimonial on every one of those things? If you're not using testimonials, you're missing the boat. It's a secret weapon that you can use in all of your marketing.

The last thing is the call to Action.

Make it easy for people to get in touch with you. One of the programs I love to use myself is calendly.com because people can instantly put themselves right into my calendar, making my life so much easier. I've also taken that same thing and created a QR code. So people, if they're looking at a mailing that I'm doing, they can take a picture of that and then just schedule themselves right on my calendar. Make it easy for people to contact you.

One of the simplest things we see missed on websites when we're evaluating them and looking at your digital footprint is the homepage of your website. Does it have your phone number in an easy-to-find space? You'd be surprised how hard it is to find phone numbers on some agents' websites.

Is it easy for people to find you and contact you and do business with you?

That's the AIDA approach. Attention, Interest, Desire, and Action. Measure your marketing against it and see if you're hitting the standard that you should be at to really generate some more buyer calls and seller calls.

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