What To Do After a Potential Brokerage Recruit Suddenly Goes Cold

You might’ve had a call where you had a great conversation with a potential recruit—someone you thought would join your company—and then suddenly they went cold. They didn’t join.

What happened?

Well, it’s not about your offer. It’s not about you, what you said, or didn’t say. It’s about their timing. Timing is unique for every agent. Every agent has a runway—that is, the time it takes for them to join your firm. Some have a short runway, some a long one, and others a really long runway.

It’s not about your timeline; it’s about theirs. And here’s the key: the fortune is in the follow-up. But you don’t want to apply pressure.

Here’s what the worst recruiter does: “Jim, we’ve got to get you over here. Let’s make it happen!”

That approach is all about your needs, not theirs.

People often have legitimate reasons they can’t make a change right now. They may have things going on in their world—deals, listings, personal matters—that make it logistically impossible. If you make it about you, you’ll push them further away.

Instead, take the pressure off. Say something like:

“Hey, listen, I’m here. Whether you want to join today, next week, next month, or even next year, I’ll be here. I’m in this for the long haul, and I want you on our team when the timing is right for you.”

The reason many recruiters feel the need to close quickly is that they don’t have a pipeline. And they don’t have a pipeline is that they’re not recruiting every single day.

When you recruit daily, you’ll realize that people will join on their own timeline. It’s not about closing someone today—it’s about doing the work consistently. The results will come if you’re consistent.

So, what’s your follow-up strategy? What are you doing to stay in touch with these people? Are you making calls, sending texts, video messages, or having conversations?

The goal is to become someone they like. People don’t just work for companies—they work for people they like.

Elevate your relationships to true friendships. People come to work for friends. Stop being transactional and start being relational. Build genuine connections, and you’ll unlock the floodgates to your recruiting success.

Plus, when you focus on relationships, recruiting will feel more natural, authentic, and organic. It’ll make your recruits feel better too. And you’ll become a magnet for people wanting to join you.

If you want recruiting coaching, we offer a coaching system designed specifically for recruiting experienced agents. We can help you grow your office and dominate your market.

Schedule a discovery call here: https://www.erealestatecoach2.com/path-coaching-sign-up-thank-you

It's free! We’ll talk about your goals, strategies for the next 12 months, and how we can help you achieve them.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching
+ Top 1% REALTOR Himself
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.