Why Millennials Are Crushing It in Real Estate: A Blueprint for Gen Z & Alpha – Must-Know Strategy for Agents!

Want a stat that'll blow your mind?

The millennial generation is wealthier than my generation and the one before me. They're wealthier than the last two generations at the same age.

You might say, "What? That can't be true."

But it is.

And here's why:

A lot of this has to do with buying a home, and this is great news for us. Many millennials bought homes pre-COVID or at the beginning of COVID, and they had to stretch to do it. We often don't give them enough credit, but a lot of them gave up their lattes and stopped ordering from Instacart and DoorDash. They really stretched and bought a house before or at the start of COVID.

Back then, they thought prices were high and that they were stretching too much. But they made it happen. Then, what happened with prices? Prices skyrocketed during COVID. So now millennials are benefiting from this huge equity build over the last few years. That equity makes them more affluent than the two generations before them.

So why am I bringing this up? We should be telling Gen Z and the Alpha generation about the success that millennials had. They had to stretch, and they thought, "Should I be doing this?" But they went ahead and bought a home.

Millennials had the same questions that Gen Z and Alpha have today about buying a home. But they made the purchase, and now they're seeing great equity gains.

What's going to happen when interest rates come down over the next six months to a year? The Fed has already announced they’ll lower interest rates as the economy hopefully has a soft landing. As inflation cools, rates will drop. This impacts mortgage rates over time.

As interest rates drop, what typically happens to home prices? Historically, as rates go down, home prices go up.

So, Gen Z and Alpha have an opportunity to enter the market, stretch a bit, and watch their equity build as interest rates drop. We should use this model to guide them. Maybe they know friends or family who've experienced this.

History is the ultimate teacher, and it shows us that investing in real estate is a smart move. I hope this helps and that this strategy works for you.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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